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Home Sale Pack’s mission is to support home movers in ensuring their property is all set for sale by providing total transparency at the start of the process and to highlight any corrective actions at the outset.

Home Sale Pack: Built by Lawyers, for Lawyers

Simon Priestley
Co-founder & CEO, Home Sale Pack

Simon Priestley is a solicitor and seasoned entrepreneur with a distinguished career in the legal sector. He has established and led two prominent law firms in the North East of England. In 2023, leveraging his extensive experience in conveyancing, Simon co-founded Home Sale Pack alongside Ruth Beeton. This innovative platform aims to streamline the property transaction process by providing upfront information, thereby reducing delays and fall-through rates in home sales.

At Home Sale Pack, Simon spearheads initiatives to digitise and enhance the conveyancing process. The platform utilises artificial intelligence and machine learning to analyse key phrases within Land Registry documents, facilitating a more efficient and user-friendly experience for buyers, sellers, and agents.

Simon’s commitment to innovation in the property sector is further demonstrated through his collaboration with the National Innovation Centre for Data (NICD), where he contributes to projects aimed at modernising the conveyancing landscape.

Based in Newcastle upon Tyne, Simon continues to drive change in the property industry, combining legal expertise with technological advancements to improve the home buying and selling experience.

Ruth Beeton
Co-founder, Home Sale Pack

Ruth Beeton is a seasoned solicitor with over two decades of experience in the conveyancing sector. She has been instrumental in founding and developing multiple law firms in the North East of England, including H S Conveyancing Limited, where she currently serves as a director.

In 2023, Ruth co-founded Home Sale Pack, a legal and property technology company aimed at revolutionising the home buying and selling process. The platform leverages artificial intelligence to analyse and highlight key legal terms in property documents, facilitating quicker and more transparent transactions.

Ruth is a vocal advocate for the adoption of upfront information in property sales, believing it to be a crucial step in modernising the UK’s conveyancing process. She has contributed opinion pieces on the subject, emphasising the need for technological integration to reduce transaction times and improve client experiences.

Her commitment to innovation and client-centric solutions continues to drive her work at Home Sale Pack, where she collaborates with data scientists to further enhance the platform’s capabilities.

Home Sale Pack Timeline

2023
  • April: the initial idea for Home Sale Pack was conceived – “a crazy idea”.

  • May: Discovery and validation phase begins.

  • June:  Home Sale Pack company was formally established.

  • July: First interviews took place, with initial funding secured.

  • August: Joined Newcastle PropTech Forum

  • September: Built advisory team

  • October: Engaged in AI and property regulations panel Q&A sessions

  • November: Testing of platform inititiated

  • December: PR efforts started, Open Property Data Association membership application

2024
  • January: Continued testing and development.

  • February: Website launched

  • March: Public launch of Home Sale Pack, achieved goal of launching with 6+ estate agents

  • April: Featured in “We thought it was hard to land agents – we were wrong” campaign, reached 100 registered users milestone

  • May: Participated in Tees Tech Awards, nominated for “Newcomer of the Year”

  • June: Joined the Ignite Accelerator

  • July: Ruth Beeton spoke at San Francisco

  • October: Entered Geovation Accelerator

  • November: Nominated for UK PropTech Awards, and featured in The Negotiator Awards

2025
  • January: Official member of OPDA

  • February: Geovation Accelerator presentation scheduled

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